What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO)

‘Search engine optimization’ is a technical process to ensure the visibility of a website or a webpage in a search engine’s search results. The plural of the abbreviation SEO refers to "search engine optimizers," those who provide SEO services.
More elaborately, SEO is a proven methodology of techniques, strategies & tactics employed to improve accessibility & high-rank placement of a web page or site to search engine’s search results. 

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5 Tips for Best Keyword Search

If you are going to start a keyword search process for your website, then you must adapt the following 5 tips while researching for the keywords

Develop a Sophisticated Plan

When you start searching for a keyword, make sure that you plan first that what type of keywords will be there when you choose a keyword. There are a lot of ways in which you can go after choosing a keyword. Every keyword leads you to more than one path, so it is very necessary for you to develop a strategic plan to follow only one path so that you do not get diverted from it and loose focus on the main keyword. Without a proper plan, you will end up researching for those keywords which you never thought off.

Know your Challenges

When you start looking for a keyword and decide to choose one, you must look at the problems and challenges that you might face when you target that keyword. For example the keyword you are going to target has already been targeted by a highly ranked website, so it will be a great challenge for you to overcome that website in search engine queries.

Always remember How People will Find You

This is very crucial thing as it defines your boundaries. If you have developed a great plan in the 1^st tip, then this is always easy for you to define the boundaries. The narrower you will be the better and easy it would be for people to find you for your targeted keyword.

Know the Direction of Keywords

Always remember that all the keywords that you pick for your website should point at one direction. For example if you are selling audio books then you have no concern with people looking for eBooks.

Understand what You and Your Customers Want

This is very important to know what your customers are looking for especially when you are focusing on something else. It is the same thing that what you want to do? Either you need to focus on what you must be ranking for or is it the opposite that what your customers are looking for. You should better keep this in your mind when choosing keywords that would reflect both sides of the coin.

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New Google Webmaster tool: Features added and removed

In April, Google announced their new Webmaster Tool with various tweaks and changes. There were a lot of features and structural changes to it that would help a lot of new webmasters who just got their website up and running. Here, we will discuss some of the new features of the new tool from Google

New and Improved Dashboard

This is the first change that you will notice when you first start the tool. The newly designed dashboard gives quick access to some common widgets like Crawl Errors, Search Queries and Sitemaps etc.

New Naming Conventions and Groups

Services are regrouped under new names according to their functions and features they have. The new groups are Configuration, Health, Traffic and Optimization.

New Structure View

This view gives you a compact look of all the websites that are linked with your account. This is a great thing for those webmasters who own or runs multiple sites.

Removal of Subscriber Stats

Since this feature is also available in the Feedburner offered by Google, it has been removed from the new version of the Webmaster Tool. This move has been made so that to motivate people to use specific products for specific purposes.

Removal of automated robots.txt generation

Previous webmaster tool was capable of automatically generating this file but since due to its limited usage in the modern sites, this feature is no longer available in the new version. However webmasters can create these files manually using any text editor.

Removal of Site Performance Feature

Just like the removal of robots.txt feature, this feature has also been demoted due to its limited usage. In contrast to that, Google is offering people to use Site Speed feature in Google Analytics or Page Speed feature to gather similar data.

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Important role of Robots.txt in SEO

Most of you might not be familiar with the file name but it is a file at a website server that contains all the links or directories of the site that the site owner do not want search engines to index while searching throughout the site. Now there are few things that must be done in order to create a perfect Robots.txt for your website.

What you should do in Robots.txt

1.      Disallow all the directories of your site that are duplicates of the contents on the site. This will allow search engine to index only 1 page.

2.      Make sure that all the important and main content of your website are not disallowed from indexing as it will damage the overall site SEO and page ranking.

3.      If you have certain scripts running on your site that contains some authenticated info like credit card numbers, pins etc. disallow them from indexing so that you can protect the data.

4.      Do not use any type of comments in the file as it will render the search bot ambiguity.

5.      Go through your site and see if there are any other types of content that you need to disallow from indexing and keep updating your Robots.txt from time to time

There is one major mistake that most people make is that they use the “/allow” command in the file which is totally wrong as there is no such type of command that exist. Every other content that is not disallowed is automatically added to the allow list.

This is very important file as it can really damage your business so if you are not comfortable with it, please consult an SEO specialist who can do the job for you

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How to Develope a Keyword Plan

Developing a keyword plan for your website is always great as it gives you a clear idea of what contents you have on your website and what keywords do you intend to use. Following are the few things that you need to do in order to generate a perfect keyword plan

Sort Keywords using their Meaning

This is one of the major things that you need to take care off because many people sort keywords according to the words that are included in the keyword. This is a very wrong approach because it deviates from the actual purpose of keyword. People just don’t use a single keyword or same set of keywords to do searches. You need to identify the meaning of the keywords first before you group them together. 

Look how people do search

The next important thing is to effectively see how people do searches for specific keywords. See how people try to perform search, whether they focus on the main keyword while searching or they just write a whole sentence related to the keyword in the search. Such thing will help you categorizing the keywords in the exact order. There might be a chance that you misplace few keywords in the wrong categories first but once you get yourself familiar with the patterns, this thing will start to get a flow.

Look how people ask questions

This is one of the greatest techniques that you can use for your keywords. Normally when people do search for a thing, it is more likely to be a question type. So before you do anything, look at the way people tend to ask questions. Popular sites like yahoo answers, wiki answers are a great way to start looking into what type of questions people ask that contains specific keywords that you want to target.

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Link building strategies and their application in improving the popularity of a website.

One no longer needs impeccable knowledge of the information technology world, nor immense information about the cyberspace if he or she wishes to popularize a website. Since the 1990s, SEO (Search Engine Optimization) techniques have rather come into play to single handedly deal with the task of increasing the traffic on a website, along with building its credibility, authenticity, and also popularity amongst the public. One of the most common techniques to reach the following goal is through link building and the various link building strategies which accompany the immaculate practice.

Lind building is a technique under which a website’s or a page’s traffic is increased by attaching links on other websites/blogs/write-ups/pages which directly draw the viewer and reader to the website or page one wishes to increase the traffic of. For example, every time you’re reading an article on a website, which relatively has a hyperlinked attached to a word in the reading material, is a link building strategy. When you or any other viewer who just might be reading that specific material, chances are he or she might end up clicking on that link, hence bringing and attracting the traffic to the website you wish to boost the traffic/visibility upon.

Some of the most common link building strategies is found to be on blogs, press releases, and encyclopedias such as Wikipedia. Upon writing up material on the above mentioned respective mediums, relative links are attached on a word and phrase which lie within the articles/write-ups. Such a strategy is undergone to divert the traffic on the website or page you have aimed to increase the popularity and reputation of.

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Key ways of SEO

SEO is an important part for any website, new or old doesn’t matter. There are some key ways which will help you to get positive result from SEO.  

Keyword research is one of the key ways of search engine optimization of any site. By this research, the visitors will attract to the website.

Website optimization with keyword mapping is another important key of SEO purpose. Creating back-links is one of the most important key ways of doing SEO purpose. SEO software can help you in this purpose very easily. Auto directory submit software can help you for this kind of purpose of SEO. SEO software can provide you quality back links of your website within short time.  SEO ranking software can ensure you about your page rank easily without any hard work. So, you may use the ranking software for your website. Moreover, you can use the cheap SEO Company for your purpose of SEO of your website. Best SEO companies can render their service to create huge traffic to your website.

Moreover, SEO tools can also help you in this task to make it comfortable and easy. FREE SEO tools are also available for them who want to make sure that the tools will work in their website for Google SEO. To make them sure the real result, SEO tools are free on the trial version.

Now it’s the time to use these some important key ways of SEO for your website to make sure the traffic of your site.

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